19th Ave New York, NY 95822, USA

Celebrating flooring sales growth following multi-million pound investment

Texfelt Group Sales Director & Marketing and Export Sales Manager

We’re thrilled to announce that Texfelt has achieved record growth during the past financial year, with a remarkable 20% increase in flooring sales. 

Texfelt, part of the JR Group, credits this substantial growth to the £10 million investment in Texfelt’s Cutler Heights manufacturing plant in Bradford. This investment was pivotal in steering the company towards a forward-thinking, innovative direction that has revitalised the flooring and furniture industry. As a result, Texfelt’s Springbond® product is now a market leader in high-performance, fully recyclable underlay.

Since its inception, Springbond®, a specially developed non-woven technology that provides a complete PU foam replacement for underlay, upholstery, and bedding, has prevented 60 million plastic bottles from ending up in landfills due to its construction from 85% recycled PET plastic bottles. 

New partnerships 

The innovation has led to Texfelt securing several key partnerships with brands seeking high-quality products that minimise environmental impact and have low VOCs for the benefit of consumer health. These partnerships have supported Texfelt’s growth in the UK and expanded its presence in international markets.

In particular, Texfelt has expanded aggressively in the commercial furniture markets in the UK and among mattress manufacturers across Europe and the Middle East as organisations look to move away from traditional PU foams due to Springbond®’s performance and environmental benefits.

Promotions and hires 

To support growth plans, we’re pleased to announce Danny Shortall’s promotion to Group Sales Director. Danny will play a pivotal role in enhancing our sales and marketing functions, engaging with customers across our product range, and identifying new commercial opportunities that align with our values.

In addition to Danny’s promotion, we have made several key hires to bolster our expansion efforts. We have recruited Tony Bynon as Business Development Manager to assist our flooring retail partners and emphasise our products’ high performance and sustainability advantages. 

Moreover, we have increased the headcount of our European Sales Teams by appointing a multilingual Business Development Manager to improve service for our international customers.

Looking to the future 

Danny Shortall, Group Sales Director, said: “As a company at the forefront of innovation, we recognise that customers increasingly demand products that excel not only in performance but also in sustainability. Texfelt meets this need by delivering solutions that outperform traditional options while advancing environmental goals.

“We’re excited about the future and confident that our strategic initiatives will drive continued growth and success within upholstery, mattress, and commercial seating sectors in the UK and worldwide.” 

With such prestigious partnerships, Texfelt is a market leader in the upholstery, mattress, and commercial seating sectors in the UK and worldwide, putting precision manufacturing in Yorkshire on the map. We’re excited about the future and confident that our strategic initiatives will drive continued growth and success.

To learn more about our recent developments, please contact our team or keep up to date with us on LinkedIn